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YUN SEOUL 2nd STORE

  • Client YUN SEOUL
  • Date 2022.01
  • Area 78㎡
  • ClientYun.seoul
  • Location536, Poeun-daero, Suji-gu, Yongin-si, Gyeonggi-do, Republic of Korea
  • Floor Area 47.8m2
  • Completion Feb, 2022
  • Involvement Concept Design, Schematic Design
  • Co-work Abyz (Construction)
YUN 브랜드가 갖고있는 안경이라는 작은 오브젝트를 효과적으로 전달하기 위해, 단면(Cross Section)이라는 개념을 활용하였고,재질(Material)과 조형 요소를 적극적으로 활용하여 브랜드의 정체성을 공간에 녹여냈습니다. ‘단면(Cross Section)적 경험을 통한 디스플레이’로, 제품을 단순히 진열하는 것이 아니라 공간 속에서 직관적이고 감각적으로 경험할 수 있도록 디자인되었습니다. 벽면과 가구에 단면구조를 적용하여, 제품이 하나의 오브제처럼 강조되도록 연출했습니다. 또한 매장 동선을 고려해, 고객이 제품을 다양한 단면적 시각에서 경험할 수 있도록 배치했습니다.
윤서울이 지향하는 미니멀하고 감각적인 브랜드 아이덴티티를 공간적으로 풀어냈으며, 단순한 판매 공간을 넘어 제품을 감각적으로 경험하는 전시형 공간으로 완성했습니다.

The concept of Cross Section was incorporated into the design to effectively showcase YUN's eyewear, which are small yet intricate objects. Materials and sculptural elements were used to seamlessly integrate the brand's identity into the space.The space was designed with the approach of "Display Through Cross-Sectional Experience," with the aim of allowing customers to experience the products intuitively and sensorially. Cross-sectional structures on walls and furniture highlight each product as a unique object.The layout of the store was carefully planned to enable customers to engage with the eyewear from various cross-sectional perspectives throughout their journey.This design successfully translates YUN's minimal yet sophisticated brand identity into a spatial experience. The store has been designed to be more than a conventional retail space; it is intended to be an exhibition-like setting where products can be experienced in a truly immersive and artistic manner.

YUN SEOUL 2nd STORE
  • ClientYun.seoul
  • Location536, Poeun-daero, Suji-gu, Yongin-si, Gyeonggi-do, Republic of Korea
  • Floor Area 47.8m2
  • Completion Feb, 2022
  • Involvement Concept Design, Schematic Design
  • Co-work Abyz (Construction)